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Freeview takes out marketing award at international HbbTV awards!

24 October 2017

Freeview Australia has been awarded best marketing or promotion of an HbbTV (Hybrid Broadcast Broadband TV) based service at the inaugural HbbTV Awards, announced last week in Rome.

Run by the HbbTV Association, the global awards attracted 71 entries from 17 countries and recognise the best adoption of HbbTV, technical excellence and commercial advantage.

Freeview took out the honour for the two latest spots in the ‘Keeping up with the Freemans’ campaign - ‘The Grey Button’ and ‘Man Flu’, which the judges deemed innovative and funny in promoting the Freeview Plus service.

Now in its third season, the campaign has proven to be a critical factor in the growth and success of Freeview Plus, delivering technical messaging in a humorous and digestible format.

Freeview CEO Liz Ross said, “We are very proud of our Keeping up with the Freeman’s’ campaign and to be recognised on a global stage is a true honour, especially given there are now 25 countries delivering HbbTV services.

“We took great care to devise a campaign that incorporated a casual, engaging and classically Australian approach to deliver multiple messages,” said Ross.

Freeview Plus was also shortlisted for Best Use of Content Discovery (VOD and Guides) at the HbbTV Awards.

Upgraded in June this year, Freeview Plus is a hybrid digital television service that provides access to catch-up free-to-air programming on TVs and led the world when it launched in 2014, winning local and international accolades for its ground-breaking technology and user interface.

There are currently around 2.5 million TV receivers in Australia that are Freeview Plus-enabled with an 85% connection rate.

Creative credits:

Director (Jungle): Al Morrow

Executive Producer (Jungle): Nick Simkins

Senior Producer (Jungle): Sarah Nichols

Producer - Tanja Perl

Post House: White Chocolate

Sound Design: We Love Jam